Project 6 - Ad Campaign

Our final project was an exercise in everything we'd learned during the course: Designing an ad campaign using composition, typesetting and image to successfully create a series of advertisements for our restaurant or travel brochure ideas. I decided to go with my restaurant idea because I felt the travel brochure already took advantage of these things and wouldn't pose much of a challenge.

 

 

 

Project 5 - Magazine Cover & Spread

For this project we needed to learn a new technique and, using that technique, make a mock tutorial for an existing design magazine while adhering to their standard grid layout and text formatting. Using a combination of type and image, the idea was to be as inviting and easy-to-read as possible.

(cover)

(spread)

Project 4 - Travel Brochure

I wanted to work with a subject I was interested in so, for this project, I made a travel brochure for a mock-vacation through various ancient sites in South America. To really sell the package, I tried to use images that I felt showcased the most popular attractions in the area would seem familiar yet intriguing to the reader.

The use and placement of informative text pays attention to the image it's paired with, never taking away from the luster of the image but still being a necessary aspect of the page, waiting for the reader to take advantage only when they're ready.

(front cover)

 



 (pages 2-3)

 

 (pages 4-5)

 

 (pages 6-7)

 

 (back cover)

Project 3 - Menu

For our third project, we needed to design a logo and menu for a restaurant (real or fictitious). I decided to "borrow" the menu from Kuma's Corner in Chicago and stick with the heavy metal theme for my design. The logo sticks to a classic metal style and the menu design is simple but effective.

(cover)

 (inside)

Project 2 - Typography

Our second project was my first experience with typesetting. The first piece I put together felt like a bland magazine spread. I liked a few things I did with it but, overall, it just bored me. It really was just a typesetting exercise and nothing more.

 

I decided to do another version of the project that was more appealing to the eye. To MY eye anyway... This second piece definitely has a more artistic feel to it and feels more like an advertisement than a magazine spread. It uses a more inviting color scheme and the flow of expressive text and artwork draws the viewer in and makes them want to know more.

Project 1 - Homage

Welcome to my Graphic Design blog, where I showcase the various techniques and design methods I've learned over the last eight weeks.

 

The first project was to pay homage to an established designer. I decided to go with someone I wasn't familiar with for two reasons. One: I feel it's useful to learn about all facets within the industry to make myself as desirable as possible to potential clients. And, two: Seymour Chwast seems to do things I would never think to do as a designer. Some of his work seems old fashioned or childlike but it's the message conveyed within his pieces that carries the most weight. He seems to have a handle on letting that message be at the front of the stage while the artwork remains secondary but still interesting and important.